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Creating Effective Branding

The process of creating great logos and branding is very rewarding for me. Ideally I like to be involved from the beginning as this is when companies tend to have the most energy, but I also like rekindling that energy by branding or rebranding an established company.

Establishing a brand usually goes something like this.

Pinpointing your company's culture, values, focus and goals

Thinking of a company name

Designing a logo that is unique, recognizable, eye-catching and most importantly suits your company.

Creating a style guide, including fonts, colors and use of imagery that assures cohesiveness, without restricting creativity, in all places your brand is seen, be it on printed collateral, signage, websites and advertisements.

I can step in and assist at any stage of brand development as well as getting that brand out there in front of people in creative and efficient ways.